This book provides an almost complete overview of the innovation movement in the Maastricht pottery industry in the period between the First and Second World Wars. During this period, the De Sphinx, Société Céramique and Mosa factories underwent a radical change. The old-fashioned, nineteenth-century mentality is being broken and companies are focusing en masse on modern design. Due to enormous quantities (up to 100,000 for one set of dishes) and low prices, the sets are accessible to the rapidly emerging middle class, which buys them in large numbers at stores such as Hema and Bijenkorf. The variation is also impressive. In a period of just a few years, more than 60 different tablewares were designed and marketed. The clear individual style with a clear design language and use of color marks a special period in Dutch design history. With its many illustrations, this book is a source of information for applied art enthusiasts and an indispensable guide for collectors.