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Product description
Complete portfolio 14 Air France posters - Georges MathieuComplete portfolio for Air FranceImprimerie Blanchard 1968100x60cmWith summary booklet of the 14 Air France postersWith handwritten dedication by Georges MathieuWith booklet (32 pages) published on the occasion of the exhibition of Georges Mathieu's works at the Manufacture Nationales des Gobelins in 1969 "The art of the poster is essentially an art of symbols ; Thus the poster must play a dynamic role, an avant-garde role, in the contemporary artistic movement; it must be a field of experimentation, an inexhaustible source of discoveries; and it is undoubtedly on this condition that it can best play its role as one of the forms of expression that advertising puts at the service of commerce.If the effectiveness of the poster does indeed lie in the emotional impact and the impulsive suggestion it imposes on the public, it is above all beyond the limits of convention that it can find this effectiveness." Georges Galichon
Specifications
ConditionGoodOrientationPortraitArt sizeLargeHeight100 cmWidth60 cm