Lora Lamm, Estate E Mare La Rinascente Printed in Switzerland
€265Bid from €195
31 are viewing this item1 favorites
Buy with confidence
Shop & pay safely with Buyer ProtectionDesigner items curated by WhoppahWe only pay the seller once you have safely received the item
Trusted payment methods
Top rated on
About this seller
Professional
Amsterdam, NetherlandsOn Whoppah since February 2022 • 272 sales
Product description
This poster Estate e Mare designed by Lora Lamm for La Rinascente is a classic example of mid-century commercial modernism.
A simplified, optimistic vision of Italian seaside culture where fashion, leisure, and modern consumer life merge seamlessly. Lamm reduces the scene to clean shapes, bright seasonal associations, and playful composition—typical of her work in Milan during the 1950s.
The reprint preserves the original offset-printed aesthetic of 1958, when graphic design was shifting toward minimalism, international typography, and lifestyle-driven advertising.