Discover a unique piece of decorative art with this impressive 57cm tall USKeds Hightop Sneaker in Pop Art style. Crafted from high-quality plastic, this striking decorative item pays homage to the iconic sneaker and adds a playful and artistic flair to any space.
This promotional shoe was placed at USKeds dealers.
Sold elsewhere on auction sites for $844.--
- Made of durable plastic, it offers robust and long-lasting quality.
- The sleek white design fits effortlessly into various interior styles, from modern to eclectic.
- The Pop Art influence makes it a conversation starter and an eye-catcher in any room. Ideal for sneaker collections and sporty man cave decor
The history of Keds (sometimes known as US Keds in Europe) is fascinating, as the brand stood at the cradle of the modern athletic shoe. Incidentally, the object in the images is a rare vintage Pop Art display object (made of molded plastic/polyester with a real lace) from the 1980s, which was used by Keds dealers for advertising.
The most important milestones in the brand's history:
The origin and the name (1916)
Foundation: In 1916, the large American rubber company U.S. Rubber decided to merge 30 different small shoe brands they owned under one strong name.
The Name:
Originally, the marketing department wanted to name the shoe "Peds" (derived from the Latin word for foot). That name turned out to already be legally registered as a trademark. In addition to options like 'Veds', Keds was ultimately chosen. The birth of the "Sneaker"
Keds introduced the Keds Champion, the very first mass-produced canvas shoe with a soft, vulcanized rubber sole. Because this rubber sole was so flexible and quiet, you could literally walk around in them silently. In American advertisements at the time, the term "shoes to sneak around in" was used, which led to the creation of the globally known word "sneaker".
Sports and Popular Culture (1920 - 1960)
Olympic Games: In the 1920s and 1930s, Keds grew into the sports shoe of choice for tennis bosses, Olympic athletes, and students.
Kedettes: In 1938, the brand capitalized on the women's fashion market by introducing Kedettes: washable fabric shoes with a heel that were just as comfortable as a sneaker. Pro-Keds (1949/1953): To compete on the basketball court (including with the then-emerging Converse), the brand launched the Pro-Keds sports line. These were worn by major NBA icons such as George Mikan.
Hollywood Icons: In the 1950s and 60s, Keds became a staple of American fashion after style icons such as Audrey Hepburn, Marilyn Monroe, and Jackie Kennedy began wearing the shoes in their spare time. Even Yoko Ono married John Lennon in 1969 wearing a pair of white Keds. Iconic Status in the '80s and '90s: In 1987, the brand experienced a massive revival thanks to the film Dirty Dancing, in which lead actress Jennifer Grey ("Baby") dances in the classic white Keds for almost the entire film. This made the shoe an absolute must-have for young women in the late 80s and early 90s. Today, the brand (which is now owned by the Wolverine World Wide group) is still a global symbol of casual, minimalist, and timeless canvas shoes.
Specifications
ConditionVery goodColorsWhiteMaterialPlasticNumber of items1Height26 cmWidth20 cmDepth57 cm