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🏁 Porsche 924 – c. 1978 – Original vintage B1 Poster | Offset lithograph | 102 × 76 cm | West Germany
€350Bid from €175
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Berlin, GermanyOn Whoppah since August 2023 • 12 sales
Product description
🏁 Porsche 924 – “Gut in Form.” – c. 1978 – Original B1 Poster by Erich Strenger / Germany
Dealer modernism from Porsche’s late‑’70s house style
| Offset lithograph | 102 × 76 cm | Germany
🎬 Introduction
A silver Porsche 924 sits in crisp three‑quarter rear view at mauve twilight, its flanks edged by a warm rim of sunset and the Stuttgart plate “S‑CX 9281” anchoring the scene. The layout is disciplined: a vertical column of stacked “PORSCHE 924” at left and the compact German slogan “Gut in Form.” set in stark white. Photography leads; everything else retreats—long lens, low horizon, sober typography—so the 924 reads like industrial sculpture.
Issued as dealer/showroom material, this poster embodies Porsche’s late‑1970s shift from race‑poster bravura to cool corporate modernism. The slogan plays a neat double: “in great shape” speaks to both the 924’s aero‑clean form and its balanced transaxle layout. The visual language aligns with the studio vocabulary associated with Erich Strenger’s orbit—minimal copy, precise grid, and atmosphere as engineering.
✨ Why It Matters
Original B1 dealer posters were working tools—pinned, handled, and often discarded—so surviving examples with strong, unfaded color are coveted by both Porsche and graphic design collectors. “Gut in Form.” is a concise artifact of how performance was sold with restraint: one decisive photograph, terse German copy, and absolute typographic discipline. The 924’s ongoing resurgence among transaxle enthusiasts adds crossover appeal, while the Strenger attribution links the piece to Porsche’s celebrated graphic lineage and to broader currents of German corporate modernism of the era.
📐 Poster Details
- Year: c. 1978
- Country: Germany
- Size: 102.00 × 76.00 cm
- Format: B1 (approx.)
- Studio / Publisher: Dr. Ing. h.c. F. Porsche AG, Stuttgart
- Designer: Erich Strenger (attributed)
🔎 Condition
Very good vintage condition: rich, unfaded color and a clean surface overall, with light handling and minor corner pinholes typical of dealer display; presents strongly and is well suited to archival framing.
Specifications
ConditionVery goodColorsMulti Color, GreyMaterialPaperNumber of items1OrientationLandscapeArt sizeLargeHeight76 cmWidth102 cm
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Seller information
About this seller
Berlin, GermanyOn Whoppah since August 2023 • 12 sales