This poster Estate e Mare designed by Lora Lamm for La Rinascente is a classic example of mid-century commercial modernism.
A simplified, optimistic vision of Italian seaside culture where fashion, leisure, and modern consumer life merge seamlessly. Lamm reduces the scene to clean shapes, bright seasonal associations, and playful composition—typical of her work in Milan during the 1950s.
The reprint preserves the original offset-printed aesthetic of 1958, when graphic design was shifting toward minimalism, international typography, and lifestyle-driven advertising.
Specifications
ConditionVery goodColorsMulti ColorMaterialPaperNumber of items1OrientationPortraitArt sizeLargeHeight100 cmWidth68 cm