š Porsche 924 āBester Sportwagen bis 2000 cm³ā ā 1979 ā Original Poster by Porsche AG, Germany
Auto Motor und Sport Leserwahl ā77āā79 | Best sports car up to 2.0L
| Offset lithograph | 102.00 Ć 76.00 cm | Germany
š¬ Introduction
A quintessential lateāā70s Porsche showroom print, this poster captures a Guardsāred 924 cresting a sunlit rise, nose light, stance taut, and the Stuttgart plate anchoring it to the brandās home terrain. The composition cants decisively, with blocky white type climbing the diagonal: ā77 ā78 ā79 Bester Sportwagen bis 2000 cm³ ā Porsche 924. Against a paredāback gradient ground, the image reads like a performance claim rendered as graphic motionāspeed, grip, and engineering poise in a single frame.
The visual language is pure West German commercial modernism: minimal palette, assertive hierarchy, and technical notation (ācm³ā) that signals an engineerās confidence. In period, these oversize B1 prints were working ephemera in Porsche dealersādesigned to sell cars, not to be archivedāmaking clean survivors particularly compelling as design objects.
⨠Why It Matters
Celebrating three consecutive Auto Motor und Sport reader wins (1977ā79) for best sports car up to 2.0 liters, the poster marks the moment the transaxle, frontāengine, waterācooled 924 legitimized a new direction for Porscheās road cars. For collectors, it intersects marque history, German advertising design, and the dealership ephemera niche. Typical tells of the 1977ā79 graphic programāthe stacked award copy, the steep diagonal layout, and twoātone horizonāsituate it precisely in the brandās lateādecade communications. Largeāformat B1 Porsche showroom posters from this era are scarcer in near mint condition, with crossover appeal to automotive, typographic, and industrial design audiences.
š Poster Details
- Year: 1979
- Country: Germany
- Size: 102.00 Ć 76.00 cm
- Format: B1 (approx.)
- Studio / Publisher: Porsche AG (Stuttgart)
- Designer: Erich Strenger (Werbeagentur Strenger)
š Condition
Near mint, with strong color and minimal handling; presents exceptionally and frames beautifully. Ships safely rolled in a sturdy tube to preserve condition.
Specifications
ConditionExcellentColorsBrown, Red, OrangeMaterialPaperNumber of items1OrientationPortraitArt sizeLargeHeight102 cmWidth76 cm