Horácio Novais – Advertising photo with washing machine, ca. 1950–1970
A beautiful analog color photo from the Estúdio Horácio Novais, active in Lisbon between 1930 and 1980.
The image shows a still-life-like advertising scene featuring a washing machine against a vibrant green background, from which colorful laundry flows gracefully. This carefully stylized composition reflects the optimism and aesthetics of post-war modernity — typical of Portuguese advertising photography of the 1960s.
Details:
• Photographer: Horácio Novais (Estúdio Horácio Novais)
• Title/Subject: Advertising photo with washing machine
• Period: ca. 1965
• Technique: Analog color photography
• Dimensions: 30.5 × 43.5 cm (including border)
• Condition: Excellent
A visually striking and rare advertising photo from the golden age of analog photography — a true statement piece for lovers of vintage design and photo history.
Specifications
ConditionExcellentColorsGreen, Multi ColorMaterialPaperNumber of items1First ownerYesOrientationPortraitArt sizeSmallHeight43 cmWidth30 cm