š Porsche 924 ā More Fun While Driving ā c. 1979ā81 ā Original Poster by Porsche AG | Germany
German-market dealer display with studio profile against āCantiere Navaleā shipyard facade
| Offset lithograph | 102 Ć 76 cm | Germany
š¬ Introduction
A crisp, side-on portrait of the Porsche 924 stretches across a white corrugated door stenciled with āCANTIERE NAVALE,ā the maritime minimalism that sharpens the carās taut wedge, glassy greenhouse, and transaxle stance. The German copy runs vertically at rightāāMore fun while driving⦠hasnāt hurt anyone yet. Porsche 924.āāpaired with the classic vertical PORSCHE wordmark and the line āDriving in its most beautiful form.ā Generous white margins and a photography-forward layout telegraph late-ā70s/early-ā80s Porsche confidence: engineering clarity delivered with editorial poise.
This nearāB1 showroom poster was produced for the home market by Porsche AG, its highāspec studio photography and alphanumeric print code reading as an official dealer wall piece rather than ephemeral magazine collateral. The restrained typography aligns with the eraās corporate identity system, letting the 924ās proportionsāand brand promiseācarry the narrative.
⨠Why It Matters
The 924 was Porsche's gateway model at the turn of the 1980s, inaugurating the transaxle lineage and broadening the marque's audience without abandoning precision. Germanālanguage dealer/display posters are prized because they tie directly to Stuttgartās homeāmarket campaigns and often diverge from exportālanguage variants in copy and layout. This large, nearāB1 format amplifies presence on a gallery wall, while the studioāclean profile and vertical wordmark encapsulate Porscheās visual language before the 944/968 era. For transaxle devotees and European advertising collectors alike, itās a concise statement of brand modernismāofficial, periodācorrect, and visually disciplined.
š Poster details
- Year: c. 1979ā1981
- Country: Germany
- Size: 102.00 Ć 76.00 cm
- Format: B1 (oversize)
- Studio / Publisher: Porsche AG (marketing/dealer display)
- Designers:
š Conditions
Good vintage condition with strong presentation. Paper remains clean and colors vivid; image area crisp. Minor display wear with small pinholes noted, including a single pinhole at a corner; frames beautifully. Ships safely rolled in a sturdy tube.
Specifications
ConditionVery goodColorsMulti ColorMaterialPaperNumber of items1OrientationLandscapeArt sizeLargeHeight76 cmWidth102 cmSigns of usageHoles