🚘 Porsche 924 Cutaway – "Fahren in seiner schönsten Form” – 1979 – Original Poster |
German‑market showroom technical cutaway of Porsche’s transaxle icon | 76 × 102 cm | Germany
🎬 Introduction
A crisp white field presents a meticulously rendered cutaway of the Porsche 924 in turquoise, annotated in German with component callouts and performance data. The left margin carries the marque logotype with the tagline “Fahren in seiner schönsten Form,” while a bold “924” anchors the opposite edge—signature late‑1970s dealer graphics that privilege engineering clarity over spectacle. The illustration peels back the double‑sided galvanized steel body to reveal the longitudinal 2.0‑liter four, K‑Jetronic injection, and the rear‑mounted transaxle that defined Porsche’s front‑engine era.
Issued for the German market, this factory piece reads like a showroom briefing: balanced weight distribution, 5‑speed gearbox, 185/70 HR14 tires on cast alloys, adjustable exterior mirror, and deformable rear spoiler all receive clean typographic emphasis. The restrained palette and precision drafting align it with technical cutaway traditions, situating the 924 as a rational, aerodynamic (Cw 0.33) object of design.
✨ Why It Matters
Produced at the moment Porsche reoriented toward water‑cooled, front‑engined transaxle cars, the poster captures the 924’s argument for modernity: efficiency and durability without sacrificing pace. Performance figures—204 km/h top speed, 0–100 km/h in 9.6 s, 92 kW (125 PS)—and DIN 70030 fuel data are presented as empirical proof, appealing to both engineers and enthusiasts. German‑language metrics and an internal reference code (WWM 313410) signal an in‑house marketing print that lived in showrooms and often vanished with dealer refits, making surviving examples desirable for collectors of Porsche literature, transaxle models, and technical cutaway art. Its oversize B1‑adjacent format and clean production make it ideal for archival display.
📐 Poster Details
- Year: 1979 (circa)
- Country: Germany
- Size: 76.0 × 102.0 cm
- Format: Approx. B1 (oversize)
- Studio / Publisher: Porsche (internal ref. WWM 313410)
- Designer: Studio Farr
Condition
Good vintage condition with minor edge wear from storage; clean image field and strong color—well suited to archival framing.
Specifications
ConditionVery goodColorsTurquoise, WhiteMaterialPaperNumber of items1OrientationLandscapeArt sizeLargeHeight76 cmWidth102 cm