Image 1 of 💊 Original vintage A2 anti-drug PSA Poster - Early 1970s | Der Schuss mit dem echten Bleichmacher| 59.5 × 42 cm
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💊 Original vintage A2 anti-drug PSA Poster - Early 1970s | Der Schuss mit dem echten Bleichmacher| 59.5 × 42 cm

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Berlin, GermanyOn Whoppah since August 2023 • 17 sales
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💊 Der Schuss mit dem echten Bleichmacher – Early 1970s – Original vintage A2 anti-drug PSA Poster [DAK, West Germany] West German anti-drug PSA in psychedelic Pop typography | 59.5 × 42 cm | West Germany 🎬 Introduction A jet‑black field spotlights a chilling still life: a skeletal hand, tipped with a glam‑magenta cocktail ring, holding a glass syringe of amber fluid. Above it, “Schuss” swells in bulbous, acid‑pink lettering—a double entendre that reads as both “shot” and “injection”—with the stingingly dry subline “mit dem echten Bleichmacher,” a mordant euphemism for death. Issued by DAK (Deutsche Angestellten‑Krankenkasse), the composition fuses late‑60s/early‑70s visual language—psychedelic type, studio‑lit photographic realism, and clinical objecthood—to deliver a moralizing memento mori aimed squarely at youth culture. The fashionable ring on bone is the poster’s coup: glamour meeting mortality, status stripped to anatomy. It’s a graphic grammar shared with Pop‑inflected photography and European social advertising of the era, where shock and polish work in tandem to fix a public‑health warning in memory. ✨ Why It Matters This sheet exemplifies West Germany’s early‑1970s turn to countercultural aesthetics in official messaging: social insurers borrowed the look of pop posters and record sleeves to reach at‑risk audiences without preaching. Its punchy wordplay, fluorescent palette, and photographic icon drive crossover interest among collectors of psychedelic graphics, public‑service design, drug‑policy ephemera, and post‑’68 visual culture. As a campaign piece distributed for display, it was inherently ephemeral—A2 public‑relations posters from DAK survive in far smaller numbers than commercial film or music posters. The imprint confirming DAK authorship bolsters its documentary value, situating the work within an institutional push toward more visually sophisticated health communication. 📐 Poster Details - Year: Early 1970s (c. 1970–72) - Country: West Germany - Size: 59.5 × 42.0 cm - Format: DIN A2 - Studio / Publisher: DAK — Deutsche Angestellten‑Krankenkasse, Public Relations 🔎 Condition Good vintage condition with strong presentation; colors read saturated and blacks deep, and the sheet frames beautifully. Ships safely rolled in a sturdy tube.
Specifications
ConditionVery goodColorsBlack, PinkMaterialPaperNumber of items1OrientationPortraitArt sizeMediumHeight59 cmWidth42 cm

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About this seller
Berlin, GermanyOn Whoppah since August 2023 • 17 sales
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