š Porsche 924 ā Rund um die Welt in 28 Tagen ā c. 1977 ā Original Poster by Porsche AG (Germany)
Factory reliability run across continents | āOhne Panne. Ohne Pause. Mit Bravour.ā
| Offset lithograph | 102 Ć 76 cm | Germany
š¬ Introduction
A quintessential slice of lateā1970s Porsche communication, this large-format factory poster pairs documentary photography with minimal, authoritative copy. A yellow 924, license plate āV 20ā924,ā is staged against sunāscorched rock strata and a saturated blue skyāan image that reads as both expedition and advertisement. The monumental āPORSCHE 924ā wordmark and Porscheās corporate blue headline anchor the composition with graphic certainty, while the German cadenceāāOhne Panne. Ohne Pause. Mit Bravour.āādelivers an almost rallyāchant assurance of endurance.
Issued around the modelās launch period, the poster positions the first frontāengined, transaxle Porsche as a longādistance athlete and a modern, everyday tool. Its B1 scale and offset lithography give the design real wall presence: crisp tonal range, clean negative space, and confident brand geometry that feel unmistakably of the era.
⨠Why It Matters
Celebrating a 28āday circumnavigation reliability run, this piece encapsulates Porscheās strategic narrative for the 924: durability, efficiency, and contemporary design aligned with the marqueās racing DNA. For collectors, it intersects several rich veinsāearly 924 ephemera, the Porsche AG factory poster program, and period performance marketing. Details like the ināimage āV 20ā924ā plate act as a witty catalog cue, underlining how the car and campaign were staged for print. As launchāera material for Porscheās gateway model, it holds crossāappeal for automotive historians, brand identity enthusiasts, and design curators tracking how German industry visualized technological confidence in the late 1970s.
š Poster Details
- Year: c. 1977
- Country: Germany
- Size: 102 Ć 76 cm
- Format: B1 (approx.)
- Studio / Publisher: Dr. Ing. h.c. F. Porsche AG, StuttgartāZuffenhausen (Printed in Germany)
š Condition
Good vintage condition with strong color and gloss; surfaces present cleanly. Minor edge wear from storage only, consistent with careful archival handling.
Specifications
ConditionVery goodColorsBlue, Beige, Multi ColorMaterialPaperNumber of items1OrientationPortraitArt sizeLargeHeight102 cmWidth76 cmSigns of usageWrinkles