The Piece
This original 1950 advertising poster for the Italian fashion brand Noveltex was designed by the renowned graphic artist Severo Pozzati. Printed by Officine Grafiche Leopoldo Baroni in Milan, the piece exemplifies mid-century Italian commercial design, utilizing elegant visual language and refined typography to promote the textile manufacturer.
Why It Matters
Designed by Severo Pozzati, a highly influential figure in 20th-century European poster art.
Serves as an authentic artifact of mid-century Italian fashion and textile history.
A rare surviving lithographic print from the historic Officine Grafiche Leopoldo Baroni in Milan.
📐 Poster Details
Year: 1950
Country: Italy
Size: 97 x 67.5 cm
Designer: Severo Pozzati
🔎 Condition
Very good vintage condition. Bright, clean, and beautifully preserved with only the slightest age-appropriate wear.
Take a look at the pictures. What you see is what you get.
Shipped with care in a sturdy, heavy-duty tube.
Specifications
ConditionVery goodColorsBlackMaterialPaperNumber of items1OrientationPortraitArt sizeMediumHeight97 cmWidth68 cm