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Mustang Jeans & Jackets "Horse" – c. 1980s – Original vintage A1 Poster | 84.1 × 59.4 cm | Germany
€124Bid from €74
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Berlin, GermanyOn Whoppah since August 2023 • 12 sales
Product description
🤠 Mustang Jeans & Jackets “Horse” – c. 1980 – Original A1 Poster (Germany)
German denim romance with the American West
| Offset lithograph | 84.1 × 59.4 cm | Germany
🎬 Introduction
A richly composed, painterly advertisement for Mustang, this A1 poster frames Western equestrian culture as fashion vernacular. In the central panel, two spectators—one in a cherry‑red gilet, the other in a fitted blue denim jacket with the Mustang patch—observe a rider schooling a horse against rolling green hills and broad, cinematic skies. A circular vignette above freezes a cattle‑drive moment, while flanking columns catalogue kit and tack, echoing the poster’s didactic bent.
The right-hand inventory reads like a visual glossary—saddles, ropes, reins—mirroring the note “Pferdesattel usw.” and underlining the piece’s taxonomy-meets-style-board logic. Along the footer, ranch hats and silver spurs march beneath the red “Original MUSTANG Jeans & Jackets” mark, fusing product authenticity with the mythic West.
✨ Why It Matters
Produced at the height of Europe’s late‑70s/early‑80s Americana fascination, the poster shows how a German denim pioneer translated “authenticity” through working-ranch iconography rather than celebrity. The smooth, airbrush‑inflected rendering and orderly panels align with contemporaneous European commercial illustration, while the gear columns function as both teaching device and fashion signaling—bridging advertising, Western & rodeo culture, and graphic taxonomy. The DIN A1 format points to retail/showroom placement, a context where survival in such fresh condition is uncommon. For collectors, it ticks crossover lanes (fashion branding, European illustration, equestrian culture) and represents Mustang’s strategy to position craft and ruggedness within a distinctly German graphic grammar.
📐 Poster Details
- Year: c. 1980
- Country: Germany
- Size: 84.1 × 59.4 cm
- Format: A1
- Studio / Publisher: Mustang Jeans & Jackets
- Designer:
🔎 Condition
Very good vintage condition with sharp corners, vibrant colors, and no creases—presents cleanly and frames beautifully. Ships safely rolled in a sturdy tube.
Specifications
ConditionVery goodColorsMulti ColorMaterialPaperNumber of items1OrientationPortraitArt sizeMediumHeight84 cmWidth59 cm
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Seller information
About this seller
Berlin, GermanyOn Whoppah since August 2023 • 12 sales