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Lora Lamm, Tutti in Acqua for La Rinascente, Printed in Switzerland
€265Bid from €250
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About this seller
ProfessionalAmsterdam, NetherlandsOn Whoppah since February 2022 • 246 sales
Product description
The poster Tutti in acqua by Lora Lamm for La Rinascente is a playful example of mid-century modern advertising design.
The “plot” is not a narrative story, but a visual idea of collective summer experience—people entering water, cooling off, and enjoying shared leisure time. It reflects the optimism and lifestyle culture of 1950s Italy, where fashion, travel, and recreation were presented as part of everyday modern life.
This piece is a reprint of the original 1956 offset poster, faithfully reproducing the original design created by Lora Lamm for La Rinascente
Specifications
ConditionVery goodNumber of items1OrientationPortraitArt sizeLargeHeight100 cmWidth69 cm
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Seller information
About this seller
ProfessionalAmsterdam, NetherlandsOn Whoppah since February 2022 • 246 sales