The Piece
This original advertising poster for Gauloises Caporal captures the essence of the iconic French cigarette brand. Designed by the Hans Looser AG agency with photography by Daniel Gendre, the composition features bold typography and distinct visual elements characteristic of mid-century European advertising. The artwork perfectly balances commercial appeal with sophisticated graphic design.
Why It Matters
A classic example of mid-century Swiss-designed advertising for a globally recognized brand.
Showcases the collaborative graphic design work of Looser and Dallenbach alongside Daniel Gendre's photography.
Highly collectible for enthusiasts of vintage tobacciana and European commercial art.
📐 Poster Details
Year: 1978
Country: Switzerland
Size: 128 x 90.5 cm
Designer: Looser, Dallenbach
🔎 Condition
Very good vintage condition. Bright, clean, and beautifully preserved with only the slightest age-appropriate wear. Please note: This piece shows small creases, small tears, and minor edge wear.
Take a look at the pictures. What you see is what you get.
Shipped with care in a sturdy, heavy-duty tube.
Specifications
ConditionVery goodColorsWhiteMaterialPaperNumber of items1OrientationPortraitArt sizeLargeHeight128 cmWidth90 cm