An imitation icon was reborn as art—a radical, sculptural chair that honestly expresses what the industry tries to hide.
- Unique – handmade artistic intervention on a mass-produced frame
- Conceptual & Sculptural – the cut-out word "FAKE" critiques design copies
- Reinterpretation – uses what already existed; from imitation to autonomy
Description
Zachte Zaken presents a chair that doesn't try to hide what it is. The frame comes from one of the most copied design models in the world—so often copied that the distinction between "real" and "fake" has all but evaporated. Where the original was once an icon, imitation has become the norm.
This intervention intervenes precisely there: in the area where authenticity dissolves and reproduction reigns supreme.
By retaining the imitation skeleton but radically reinterpreting the seat parts, the chair is not restored but unmasked. The carved word "FAKE" transforms the object into both a sculptural confession and a critique of an industry that endlessly copies, just like the consumer who accepts it without a second thought.
Is this plagiarism of plagiarism? A violation of a violation? Or perhaps a form of liberation?
The intervention posits that once a copy is so widespread that it drowns out the original, a new intervention is no longer a violation but a reinterpretation of a cultural reflex.
FAKE transforms a mass-produced imitation into a unique, critical, aesthetic object. With one disruptive question:
"Can something that isn't real still be authentic?"
Specifications
ConditionExcellentColorsBlackMaterialSkaiNumber of items1Height80 cmWidth74 cmDepth73 cmSeat height40 cm