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Complete Suchard Set – The Most Beautiful Story of All Time I & II – Illustrated Albums from the 50s
€45Bid from €40.50
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ProfessionalProduct description
There are objects that are now rarely encountered reunited in their original coherence. This Suchard set belongs to that category. Published in the mid-1950s, these two albums are part of an approach now disappeared, where the advertising object became a true medium of transmission. Suchard, then at the height of its influence, was not just trying to allure. The company addressed families, their memory, their way of transmitting. "The Most Beautiful Story of All Time" is its most accomplished expression. The first volume, "At the Cradle of Creation," lays the foundations: the origins, Genesis, the first stories. A structured vision of the world, made accessible by sober, structured, immediately legible iconography. The second, "Story of a Kingdom," extends this narration: the people, the figures, the trials. A deliberate continuity, conceived from the outset as an inseparable sequel. These albums are neither classic religious books nor simple promotional material. They occupy an intermediate space, almost forgotten today, that of a popular editorial object, seriously designed, intended to be handled, completed, and preserved. Each image, originally, was patiently collected. Each page was the result of a long process. It is this slowness, this progressive construction, that gives the set its density today. Together, these two volumes rediscover their logic. They are no longer fragments, but continuity. The condition is consistent with their history. Visible wear from use on the covers, without affecting readability or structure. Interiors preserved, complete in their presence and intention. This type of set is not easily replaced. It is not an isolated object, but a coherent testament to an era when image, narrative, and object formed a whole.
Additional details:
- Brand: Chocolat Suchard
- Period: 1950s
Specifications
ConditionGood
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ProfessionalSaint symphorien des bois, FranceOn Whoppah since August 2026 • 0 sales