Image 1 of ✈️ Air France USSR – c.1967 – Original Poster by Georges Mathieu | 100 × 60 cm | France
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✈️ Air France USSR – c.1967 – Original Poster by Georges Mathieu | 100 × 60 cm | France

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Berlin, GermanyOn Whoppah since August 2023 • 12 sales
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✈️ Air France USSR – c.1967 – Original Poster by Georges Mathieu, France Lyrical abstraction meets Cold War travel advertising in Air France’s jet‑age destination series | Offset lithograph | 100 × 60 cm | France 🎬 Introduction A saturated crimson field ignites Georges Mathieu’s explosive calligraphic gestures: jagged strokes in black, white, and metallic ochre burst into star‑like forms that evoke Kremlin spires and radiating beacons. The condensed “USSR” caps the composition, while a bold, silvery “AIR FRANCE” baseline grounds the image; Mathieu’s in‑plate signature at lower left confirms authorship. Eschewing literal landmark depiction, the painting‑like surface translates speed, distance, and modernity into pure gesture—an emblem of jet‑age optimism filtered through French lyrical abstraction. Issued in Air France’s 60 × 100 cm French affiche format, this design distills a politically charged destination into high‑modernist theatre. The result is both travel poster and autonomous artwork, bridging corporate identity, mid‑century design, and postwar painting. ✨ Why It Matters Air France’s 1960s poster program is a cornerstone of corporate modernism, and Mathieu’s contributions are among the most coveted for their crossover appeal to collectors of aviation ephemera and postwar abstraction. The USSR subject anchors the dating firmly in the pre‑1991 era; most examples are attributed to c.1967 when Air France commissioned the series. This impression carries documented provenance: a red stamp on the verso records sale at Mercier & Cie, Lille (6 March 2021) and links the piece to the private collection of Jean‑Marie Cusinberche—art historian, noted collector, and Mathieu’s biographer—placing the poster within the artist’s immediate scholarly orbit. That pedigree elevates the print from commercial advertising to a referenced artifact within Mathieu’s legacy. 📐 Poster Details - Year: c. 1967 - Country: France - Size: 100.00 × 60.00 cm - Studio / Publisher: Air France - Designer: Georges Mathieu 🔎 Condition Good vintage condition with light handling creases, including minor creasing at the upper and lower left; colors remain strong and the surface presents cleanly. Ships safely rolled in a sturdy tube and frames beautifully.
Specifications
ConditionVery goodColorsRedMaterialPaperNumber of items1OrientationPortraitArt sizeLargeHeight100 cmWidth60 cm

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Berlin, GermanyOn Whoppah since August 2023 • 12 sales
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