A Unique Find: 1975 Conceptual Masterpiece
An original artwork from 1975, created using a combination of hand-drawn graphics and painting on wood. This piece serves as an "ode" to the iconic Odol bottle design and its profound influence on global art over the course of 70 years. Odol is one of the world’s most recognizable mouthwash brands and a true icon of industrial design.
This is not merely an advertisement, but a unique conceptual art project (potentially a thesis work) by a Dutch artist exploring the history of design and art through the lens of a single brand.
Artist Details
• Artist: Ad Sinke (signed on the reverse).
• Background: Sinke studied to be an art and art history teacher in Tilburg from 1964 to 1969.
Deciphering the Inscriptions
The notations on the graph paper create a "timeline" of art history, with the Odol bottle as the central protagonist:
• 1906 Odol: A reference to early brand advertising (likely in the Jugendstil/Art Nouveau style).
• 1924 Stuart Davis: The famous American painter who created the masterpiece "Odol" in 1924—one of the earliest examples of proto-Pop Art.
• 1970 Lucassen: Reinier Lucassen, a Dutch artist and representative of "New Figuration," known for incorporating everyday objects into his work.
• 1975 AD: Represents the artist himself (Ad Sinke) and the year this specific piece was completed.
Additional Dutch Annotations:
• "ontwerp 1/75": Design conceived in January 1975.
• "uitvoering t/m 11/75": Execution completed by November 1975. This confirms the piece was meticulously worked on for nearly an entire year.
• "Hamilton" & "Magritte": References to Richard Hamilton (the father of Pop Art) and René Magritte (the Surrealist). Sinke was clearly inspired by their methods of manipulating space and objects.
Specifications
• Size: 100 x 100 cm
• Condition: Very nice vintage condition with light signs of age that add to its character.
Specifications
ConditionVery goodColorsMulti ColorMaterialWoodNumber of items1OrientationSquareArt sizeLargeHeight100 cmWidth100 cm