đ· Martin Parr â Foto â86 â 1986 â Original Poster
British seaside documentary in brash midâ80s color
Offset lithograph | 80 Ă 60 cm
đŹ Introduction
A crisp exhibition poster from Foto â86, this piece distills Martin Parrâs pivotal turn to saturated color and onâcamera flash. The photograph presents two children on a seaside promenade, ice creams melting across their faces, framed by a red car bumper with a Victorian shelter and a distant lighthouse anchoring the horizon. The warm cast and frontal lighting flatten the scene just enough to turn summer leisure into something comic, pointed, and affectionateâclassic Parr.
The layout is as deliberate as the photograph: a generous white field isolates the image, while a refined âFoto â86â mark at lower left and a stretched, condensed âMARTIN PARRâ wordmark along the bottom establish a clean, gallery-forward presence. Itâs a model of lateâ20thâcentury European exhibition graphics, where spare typography amplifies the photographic statement rather than competing with it.
âš Why It Matters
Original exhibition posters from the 1980s were typically printed in modest runs and discarded after shows, making surviving examples particularly appealing to collectors of photography and design. This image sits at the moment Parr reframed British documentary as chromatic social satireâtrading monochrome gravitas for a vivid, anthropological scrutiny of everyday leisure. The poster bridges multiple collecting interests: contemporary photography, British social history, and 1980s poster design. Its minimal identity, ample margins, and modernist typography align it with European gallery practice, while the image itself speaks to documentary realism and postâmodern visual cultureâoffering strong crossover appeal.
đ Poster Details
- Year: 1986
- Size: 80 Ă 60 cm
đ Condition
Near mint: sharp corners, vibrant, unfaded color, and clean margins. No creases, tape marks, pinholes, or tears. Strong print density; frames beautifully with ample white border for matting.